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Xiaomi YU7: 200,000 orders in 3 minutes

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200,000 orders in 3 minutes. That is how the Xiaomi YU7 launched in June 2025. After one hour: 289,000. Price in China: from 253,500 yuan. Less than a Tesla Model Y. The wait for the base version was over a year. In spring, deliveries fell below 10,000 a month. Commentators say the launch backlog had run out and competition had grown. Xiaomi responded with a cheaper version, and in June deliveries passed 14,000. A record at launch is one thing. Keeping demand is another.

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